THE GLOBAL BRAND

Description

Many health professionals believe that their impact begins and ends at the bedside, but THE GLOBAL BRAND demonstrates that it is not true and that they can achieve much more if they decide to create a powerful brand based on their professional expertise.

As a thorough yet useful introduction to the world of personal branding, it brings to the fore many long-term benefits of choosing to build a global brand if you are a health professional.
In it you will find 13 different personal brands, the brains behind them, and why and how they took the author’s course on personal branding before conceiving the ideas for their brands.

This is a great book for any health professional who not only desires to be outstanding and extraordinary but also wants to discover how to build and upscale a brand from a local to a global platform.